ISBN: Rating: ⁸⁄₁₀ Read: 2015.11.28

The author is explaining the everyday irrational behaviours through personal life and career. Describing how our behaviours could leads to negative consequences, and what are the basic tools which can manage these things.

• During stress, doing cognitive (brain) things are much harder, prefer physical
• The better fits the job into our self-image and better they recognize, the better we perform
• The more resource we spend on things, the better we consider it as ours. For this effect, we have to finish things, not just spending resources.
• These things are overvauled contrary their real market value, due to our investments
• The more we sacrafice and suffer, the better overall life quality we can achieve
• For a limited time we can neutralize harassment with an apologize
• Revenge is not an adequate solution to solve our problems
• Hedonic treadmill (it works for bad things, too)
• Try to cuts good experiences to as much pieces as possible, and do bad in one big batch
• Spend money on experiences instead of objects
• If we are not that pretty, we tend to regroup our preferences to other values in relationships
• For dating, try to plan experiences, which through the recognition of other will be better
• When designing products, try to affect to sense, not to the rational brain
• For being empathetic:
  • Physical or/and spiritual proximity
  • Visibility (to suffer)
  • Should see the sense of helping
• The higher the rationality, the worse the empathy
• For saving a relationship, do a program, where there is no exact protocol for solving problems (canoe)
• Reverse counting improves performance and endurance